I'm a design leader who has done it from both sides: built products from zero as a founder, and shaped them at scale inside a major company. I turn sharp ideas and messy human insights into things that work in people’s lives.
I design across digital and physical worlds, shaping experiences that feel grounded and connected.
Why me:
I’m a hands‑on, creative leader who connects the dots with curiosity and stays with the work as it moves from possibility to something real.
What I do for teams:
Design partnership - Making sense of research, framing what's worth pursuing
Service design - Journeys, systems, and connected touch-points
New ventures - Zero to one concepts, prototypes, early validation
Design leadership - Strengthening design practices, helping teams decide together
I'm most useful to teams ripe for reinvention or trying to bring something genuinely new to life.
What I've built:
Gap - Led new store and online concepts for Old Navy across the country, including The Imagine Lab, which influenced 1,200+ stores
Editr - Co-founded a venture-backed shopping platform that used AI to analyze mood boards so people could find and shop the aesthetic they loved, across 2,000+ brands
Tablo - Co-founded a venture-backed platform that helped magazines like Vogue and Dwell turn print into a Pinterest-style space for discovery
Sutter Health - Mapped the patient experience in a way that became the foundation for Scout, a digital tool supporting youth mental health
Stanford d.school - Part of the founding team at one of the world's most influential design schools
Right now:
Advising Gumption, an AI home design startup. Building Little Cheer, a craft syrup brand, from concept to shelf.
I have an MA in Curatorial Studies from Bard College. I build things with my family, roast small-batch coffee, collect art and vinyl. Staying close to craft keeps my work grounded in how people actually live.
