Hello!
Take a peek at a selection
of my UX Design
& Strategy work.
Oakland, CA · natwoyzbun@gmail.com · iamnatw.com · LinkedIn
Design Leader, Consumer Product & New Ventures
I'm a design leader with a founder's instinct for navigating ambiguity, driven by a curiosity about how people move through the world and what helps them feel grounded, delighted, and connected. That curiosity is what's carried me from building consumer platforms like Tablo and Editr from 0 to 1 as Co-Founder, to shaping design and innovation strategy at director/principal-level scope across digital and physical retail at Gap Inc. Along the way I've learned to synthesize what I'm hearing from users, seeing in the market, and navigating with the business into a clear point of view a team and its stakeholders can act on. I'm ready to bring my creative leadership to a full-time Director role, working with a team to make magic for companies big and small.
IMPACT
IMPACT
Co-founded & scaled AI-native (Editr) and SaaS (Tablo) platforms from 0→1, owning full-lifecycle product strategy as CEO.
$120M saved at Old Navy by redefining fit standards and establishing company-wide sizing guidelines.
Contributed to a broader initiative associated with a 14% increase in net sales at Old Navy by transforming omni-channel service experiences across 1,200+ locations.
Advising Gumption, an agentic AI home design startup, on early-stage product strategy, marketplace design, and experimentation frameworks.
Founding member of Stanford's d.school, shaping the blueprint for human centered design education.
SKILLS
Product & Systems Strategy
0→1 product development · experimentation frameworks · omni‑channel strategy · systems thinking · external partnerships · workflow automation
Design Leadership
Cross‑functional alignment · strategy-led execution · storytelling · rapid prototyping · field research & validation
AI/ML & Emerging Tech
Generative AI · AI‑powered product design · computer vision · LLM-powered tools
Human‑Centered Design & Research
Qualitative research · journey mapping · behavioral insight · concept validation · service design
PROFESSIONAL EXPERIENCE
Strategic Design & Growth Advisor
Emerging Fashion Brand · Freelance Jun 2025 - Dec 2025 · Remote
- Advised the founding team from concept to handoff, translating early-stage vision into tangible design systems and go-to-market groundwork.
- Led product design across initial collections and defined the brand's visual identity and positioning.
- Conducted design research to guide customer experience and inform product decisions.
- Built the go-to-market strategy and rollout plan, giving the team a clear path to launch.
- Managed a cross-functional team of three across design and brand strategy.
Design Advisor
Gumption Inc. · 2023 - Present (ongoing, part-time advisory)
- Advises the founding team of an agentic AI home design platform on product strategy and experimentation, helping turn the AI's capabilities into something people actually want to use.
Senior Manager | Design Lead, Innovation Strategy Team | Old Navy New Ventures
Gap Inc. · 2019 – 2023
- Operated at director/principal-level scope as the in-house design lead on a new ventures team, spanning hands-on design, strategic project leadership, and 0-to-1 cross-functional team leadership.
- Diagnosed the root causes behind Old Navy's return rates through cross-functional research, then built the fit and sizing framework that became company-wide standard, cutting $120M in returns.
- Mapped the end-to-end customer journey across 1,200+ locations to identify where service was breaking down, then translated those findings into blueprints presented to C-suite and board, part of a broader initiative tied to a 14% increase in net sales.
- Led a 25-person cross-functional initiative (10-50% allocated) to launch The Imagine Lab, a modular testing store, reducing product launch cycles from months to weeks.
- Championed design-thinking workshops with 40+ teams to build empathy and creative confidence across functions.
Design Strategy Consultant
Sutter Health · 2018 - 2019
- Led 100+ hours of qualitative and quantitative research into youth mental health experiences, translating findings into actionable UX strategies for Sutter's Scout platform.
Co-Founder (CEO)
Editr · Startup · 2016 - 2018
- Co-founded an AI-powered shopping platform using machine learning and computer vision to personalize discovery.
- Led global design and development of the platform, from research to launch.
- Designed transparent AI recommendations that solved the "blank page" problem, making discovery adaptive from the first click.
- Co-led fundraising and business operations, securing funding from IDEO Ventures, Graph Ventures, and angel investors.
Co-Founder (CEO)
Tablo · Startup · 2012 - 2016
- Co-founded Tablo, a SaaS platform transforming static print magazines into interactive, searchable digital archives.
- Led product vision, UX strategy, and design execution across a distributed team.
- Turned user engagement into publisher intelligence, surfacing which stories and trends resonated over time.
- Partnered with Vogue and Dwell to pilot the platform and bring legacy media into interactive formats.
UX Design Strategist
Founding Team Member · D.School, Stanford University
- Played a foundational role in shaping human-centered design education, influencing today's innovation-driven curriculums and the blueprint of all design schools worldwide.
BACKGROUND
Education & Professional Development
- MA, Curatorial Studies, Center for Curatorial Studies, Bard College, NY
- BFA, Mount Allison University, NB, Canada
- LUMA Facilitator Certified, LUMA Institute
- Duarte VisualStory Training Certificate, Duarte, Inc.
- Designing With AI Certified, Design Department
In The Mix
Managing Editor, Quarterly Report Inc., 2024-Present · Studio and Gallery Liaison, Creative Growth, 2023-Present · Founder, Little Cheer (early-stage, in development), 2025–Present
Hobbies & Interests
contemporary art · food & beverage · fashion · vinyl and audio culture · running
SKILLS
Product & Systems Strategy
0→1 product development · experimentation frameworks · omni‑channel strategy · systems thinking · external partnerships · workflow automation
Design Leadership
Cross‑functional alignment · strategy-led execution · storytelling · rapid prototyping · field research & validation
AI/ML & Emerging Tech
Generative AI · AI‑powered product design · computer vision · LLM-powered tools
Human‑Centered Design & Research
Qualitative research · journey mapping · behavioral insight · concept validation · service design
PROFESSIONAL EXPERIENCE
Strategic Design & Growth Advisor
Emerging Fashion Brand · Freelance Jun 2025 - Dec 2025 · Remote
- Advised the founding team from concept to handoff, translating early-stage vision into tangible design systems and go-to-market groundwork.
- Led product design across initial collections and defined the brand's visual identity and positioning.
- Conducted design research to guide customer experience and inform product decisions.
- Built the go-to-market strategy and rollout plan, giving the team a clear path to launch.
- Managed a cross-functional team of three across design and brand strategy.
Design Advisor
Gumption Inc. · 2023 - Present (ongoing, part-time advisory)
- Advises the founding team of an agentic AI home design platform on product strategy and experimentation, helping turn the AI's capabilities into something people actually want to use.
Senior Manager | Design Lead, Innovation Strategy Team | Old Navy New Ventures
Gap Inc. · 2019 – 2023
- Operated at director/principal-level scope as the in-house design lead on a new ventures team, spanning hands-on design, strategic project leadership, and 0-to-1 cross-functional team leadership.
- Diagnosed the root causes behind Old Navy's return rates through cross-functional research, then built the fit and sizing framework that became company-wide standard, cutting $120M in returns.
- Mapped the end-to-end customer journey across 1,200+ locations to identify where service was breaking down, then translated those findings into blueprints presented to C-suite and board, part of a broader initiative tied to a 14% increase in net sales.
- Led a 25-person cross-functional initiative (10-50% allocated) to launch The Imagine Lab, a modular testing store, reducing product launch cycles from months to weeks.
- Championed design-thinking workshops with 40+ teams to build empathy and creative confidence across functions.
Design Strategy Consultant
Sutter Health · 2018 - 2019
- Led 100+ hours of qualitative and quantitative research into youth mental health experiences, translating findings into actionable UX strategies for Sutter's Scout platform.
Co-Founder (CEO)
Editr · Startup · 2016 - 2018
- Co-founded an AI-powered shopping platform using machine learning and computer vision to personalize discovery.
- Led global design and development of the platform, from research to launch.
- Designed transparent AI recommendations that solved the "blank page" problem, making discovery adaptive from the first click.
- Co-led fundraising and business operations, securing funding from IDEO Ventures, Graph Ventures, and angel investors.
Co-Founder (CEO)
Tablo · Startup · 2012 - 2016
- Co-founded Tablo, a SaaS platform transforming static print magazines into interactive, searchable digital archives.
- Led product vision, UX strategy, and design execution across a distributed team.
- Turned user engagement into publisher intelligence, surfacing which stories and trends resonated over time.
- Partnered with Vogue and Dwell to pilot the platform and bring legacy media into interactive formats.
UX Design Strategist
Founding Team Member · D.School, Stanford University
- Played a foundational role in shaping human-centered design education, influencing today's innovation-driven curriculums and the blueprint of all design schools worldwide.
BACKGROUND
Education & Professional Development
- MA, Curatorial Studies, Center for Curatorial Studies, Bard College, NY
- BFA, Mount Allison University, NB, Canada
- LUMA Facilitator Certified, LUMA Institute
- Duarte VisualStory Training Certificate, Duarte, Inc.
- Designing With AI Certified, Design Department
In The Mix
Managing Editor, Quarterly Report Inc., 2024-Present · Studio and Gallery Liaison, Creative Growth, 2023-Present · Founder, Little Cheer (early-stage, in development), 2025–Present
Hobbies & Interests
contemporary art · food & beverage · fashion · vinyl and audio culture · running