KEY ACHIEVEMENTS 

• Founded two successful startup companies, Tablo (digital publishing SaaS) and Editr (AI-powered marketplace for personalized shopping). Tablo revolutionized magazine publishing through innovative software, while Editr used early computer vision technology to transform online shopping
  
• Played a key role in shaping the future of design education as a founding member of the team that created the blueprint for Human-Centered Design (HCD) schools, starting with Stanford’s d.school.
  
• Led the development of Bodequality, Old Navy’s groundbreaking size-inclusive clothing line for women, crafting a seamless shopping experience across both online and in-store platforms.
• Launched The Imagine Lab, a modular test retail space for rapid experimentation, helping Old Navy iterate and refine new retail concepts in real time.
  

• Shapes 0-to-1 prototyping strategy for an emerging consumer tech platform, ensuring new features start with real user needs in mind.
• Advises on marketplace strategy—providing guidance on which template designs and independent brand products to include, and explaining the rationale behind each recommendation to align with business goals and user preferences.

• Led 0-to-1 product design and defined the brand's visual identity and design system
• Conducted design research to understand customer needs and translate insights into actionable design decisions
• Developed go-to-market strategy that positioned the brand for launch and future growth
• Managed a cross-functional team of three across design and strategy

• Led a complete redesign of Old Navy's fit standards, setting Gap Inc.-wide sizing standards and saving the company $120M through improved retention.
• Designed and launched The Imagine Lab, a modular store concept for rapid experimentation, helping Old Navy refine and test innovative experiences in real time.
• Increased net sales by 14% through omnichannel UX-led experimentation and cross-functional journey redesigns.
• Designed employee-facing tools and in-store workflows that improved team efficiency and reduced training time across 1,200+ locations.
• Presented strategic visions to C-suite executives, translating complex retail strategies into compelling narratives that secured organizational buy-in.

• Led research and user journey mapping to improve youth healthcare experiences.
• Conducted over 100+ hours of in-depth research, supporting the development of Sutter's Scout mental health platform.

• Co-founded an AI-powered shopping platform that personalized product discovery using machine learning and computer vision.
• Implemented machine learning algorithms and computer vision technology (Microsoft Computer Vision API) to analyze product attributes and create personalized recommendation flows at scale.
• Led a global, cross-functional team to design, develop, and launch a web application.
• Designed AI-powered discovery experiences that learned from user behavior to surface relevant products, reducing decision fatigue and improving conversion.
• Conducted user research in five North American cities to refine the platform's design and user experience.
• Secured funding from IDEO Ventures, Graph Ventures, and super angels, validating the platform's potential and driving growth.

• Co-founded Tablo, a SaaS platform that transformed static PDFs into interactive, user-generated magazine archives, enabling readers to crop, tag, and annotate content.
• Led product vision, UX strategy, and design execution while managing a global team of designers and engineers to deliver an engaging platform.
• Partnered with VOGUE and Dwell to pilot Tablo, demonstrating how digital tools can bring legacy media to life and engage new audiences.

• MA Curatorial Studies, Center for Curatorial Studies, Bard College, Annandale-on-Hudson, NY
  
• BFA, Mount Allison University, Sackville, NB, Canada
  Developed visual design and strategic thinking skills from both areas of study, meeting modern UX/UI demands.

PROFESSIONAL DEVELOPMENT

• LUMA Facilitator Certified, LUMA Institute
  
• Duarte VisualStory Training Certificate, Duarte, Inc.
  
• Designing With AI Certified, Design Department
  

• Managing Editor, Quarterly Report Inc., 2024-Present
  
• Studio and Gallery Liaison, Creative Growth, 2023-Present
  
• Panel Member, Ink Arts Collective, Gap Inc., 2022 - 2023
  
• Mentor, Tech Women Canada, 2014 - 2016
  
• Coach, Stanford D.School, 2006 - 2010

• Vinyl collector and audio enthusiast—grew up with an audiophile parent who taught me that sound is as essential as visuals in shaping how a space feels. Coffee roaster who geeks out over the perfect roast. Runner (though I don't claim the title) who loves hitting the pavement and sprinting to keep up with my kids on their bikes. Contemporary art collector.