Nat Woyzbun

natwoyzbun@gmail.com  |  linkedin  |  iamnatw.com

I am a design leader shaping UX across digital and physical worlds—guiding creative teams to craft experiences that resonate and drive real-world impact.

KEY ACHIEVEMENTS 

• Founded two successful startup companies, Tablo and Editr. Tablo revolutionized magazine publishing through innovative software, while Editr used early computer vision technology to transform online shopping
  
• Played a key role in shaping the future of design education as a founding member of the team that created the blueprint for Human-Centered Design (HCD) schools, starting with Stanford’s d.school.
  
• Led the development of Bodequality, Old Navy’s groundbreaking size-inclusive clothing line for women, crafting a seamless shopping experience across both online and in-store platforms.

SKILLS

Hard Skills | Figma, Adobe CC, Miro, Sketch, ChatGPT, Claude, Microsoft Copilot, Replit, MidJourney, Notion, Trello, Monday.com, Google Workspace, Apple Creativity Apps, PowerBI, Looker

Other | Strategic design leadership, UX Design, AI, Product Design Process, Stakeholder Management, Product Development, Cross-Functional Team Leadership, Design Operations, User Research & Testing, Expert Omni Prototyping

WORK EXPERIENCE

Design Advisor | Gumption Inc. | 2023 - Present

Provides guidance on product design and design research strategies for an early-stage AI/consumer tech company democratizing expert home design.

• Shapes 0-to-1 prototyping strategy for an emerging consumer tech platform, ensuring new features start with real user needs in mind.
• Advises on marketplace strategy—providing guidance on which template designs and independent brand products to include, and explaining the rationale behind each recommendation to align with business goals and user preferences.
  

Principal Designer | Senior UX Design Manager | Gap Inc. | 2019 - 2023

A key member of Gap Inc.'s strategy team, where I led creative direction for Old Navy's New Ventures Studio, driving omni-channel innovation and high-priority initiatives to enhance customer experiences across ~1,200 retail locations and online platforms.

• Led a complete redesign of Old Navy’s fit standards - Old Navy faced mounting returns and negative feedback about inconsistent sizing, putting its reputation at risk. I led a foundational design sprint that reimagined the customer experience with innovative fit tools, setting Gap Inc.-wide sizing standards and saving the company over $120 million through reduced returns and improved retention.
• Old Navy was struggling with slow, costly ways to test new ideas, making it harder to innovate quickly. I led a 25-person team to design and launch The Imagine Lab, a fully modular store for testing and experimenting with new omni-channel concepts in real time. The lab saved money, reduced risks, and became a powerful tool for driving creativity and shaping Old Navy’s future.
• Increased net sales by 14% through strategic planning, creating presentations, journey maps, and blueprints that attracted new customers.
• Led cross-functional teams to bring bold ideas to life, fostering collaboration and driving smart business decisions through a human-centered design approach.
• Inspired creativity by leading design-thinking workshops and sprints for over 40+ partners, solving problems, and building empathy across departments.
• Streamlined innovation testing by leveraging tools like Adobe CC, Miro, InVision, and Figma to create rapid prototypes, accelerating iteration cycles, reducing risks, and driving smarter, more efficient solutions for the brand

Design Strategy Consultant | Sutter Health | 2018 - 2019                                                                                                                                                                                                                                                                                          

• Designed an interactive user journey map summarizing strategies to improve patient service experience: this work seeded Sutter Health’s Scout, a digital platform supporting youth mental health.
• Conducted foundational design research and collaborated with senior stakeholders to enhance patient journey experiences. I conducted over 100 hours of in-person research, including interviews, presentations, and workshops, to understand youth healthcare needs.

Head of Design | Editr | Startup | 2016 - 2018                                                                                                                                

• Co-founded an AI-powered shopping platform that personalized product discovery using machine learning and computer vision.
• Led a global, cross-functional team to design, develop, and launch a web application.
• Designed front-end components with tools like Adobe CC, Sketch, and HTML/CSS, integrating advanced technologies such as Microsoft Computer Vision API and AWS S3.
• Conducted user research in five North American cities to refine the platform’s design and user experience.
• Secured funding from IDEO Ventures, Graph Ventures, and super angels, validating the platform's potential and driving growth.
• Demonstrated how AI innovation can transform shopping into a more personalized, user-centered experience.

Head of Design | Tablo | Startup | 2012 - 2016

• Co-founded Tablo, a SaaS platform that transformed static PDFs into interactive, user-generated magazine archives, enabling readers to crop, tag, and annotate content.
• Led product vision, UX strategy, and design execution while managing a global team of designers and engineers to deliver an engaging platform.
• Designed front-end components using Adobe CC, Sketch, HTML, and CSS, while collaborating with back-end systems (AWS, Rails) to build a seamless and searchable platform.
• Conducted comprehensive UX testing with interviews, surveys, and analytics to refine the user experience.
• Partnered with VOGUE and Dwell to pilot Tablo, demonstrating how digital tools can bring legacy media to life and engage new audiences.

UX Design Strategist | D.School, Stanford University | 2007 - 2010

Founding member of the d.school design team

• Leveraging the fundamentals of HCD and the design-thinking process, I led the research, prototyping, and testing of service and environment design elements for 3 d.school spaces inspiring global standards for HCD education and corporate institutions.

EDUCATION 

• MA Curatorial Studies, Center for Curatorial Studies, Bard College, Annandale-on-Hudson, NY
  
• BFA, Mount Allison University, Sackville, NB, Canada
  Developed visual design and strategic thinking skills from both areas of study, meeting modern UX/UI demands.

PROFESSIONAL DEVELOPMENT

• LUMA Facilitator Certified, LUMA Institute
  
• Duarte VisualStory Training Certificate, Duarte, Inc.
  
• Designing With AI Certified, Design Department
  

TEACHING | MENTORSHIP | VOLUNTEER

• Assistant Editor, Quarterly Report Inc., 2024-Present
  
• Studio and Gallery Liaison, Creative Growth, 2023-Present
  
• Panel Member, Ink Arts Collective, Gap Inc., 2022 - 2023
  
• Mentor, Tech Women Canada, 2014 - 2016
  
• Coach, Stanford D.School, 2006 - 2010

HOBBIES & INTERESTS 

• Coffee enthusiast who roasts my own beans and loves sharing tips for the perfect roasting method. 
• I am a passionate runner—doesn't claim to be a "runner," but loves hitting the pavement (and occasionally sprinting to keep up with my kids on their bikes). 
• Collector of contemporary art and vinyl records. I could probably place in the top 5 for how often I reference music and art in a given week.
  

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