Nat Woyzbun

ACCOMPLISHMENTS

• Spearheaded national deep design research, prototyping and UX development of Old Navy’s size inclusive women’s Omni experience Bodequality. The first value brand to offer all sizes, all styles all at the same price. One year after launch, Bodequality helped Old Navy succeed as the fastest growing North American brand in the plus market.
• Creative directed a cross-functional team of 25 including VPs, designers, product managers, field leadership and strategists, to develop the strategic vision and rollout of Old Navy’s first testing lab store, the Imagine Lab, the first fully modular, high-touch Gap inc. store of its kind. The store provides Old Navy cross-functional collaboration to prototype and test quickly and often, saving the company millions by de-risking change. The flagship Lab store continues to be a key marketing channel for the brand. Press
• Initiated Old Navy’s entire Fit initiative - Led a 3-month design sprint, managing a team of 15 cross-functional partners and personally designing all prototypes. The sprint aimed to seed ideas and develop solutions that enhance the customer's ability to find the best fit. This involved revamping fit information communication in marketing assets and introducing innovative digital solutions in stores and online. The company projects a savings of $120M+ driven by improved retention and a reduction in returns.
• Managed a global team of eight designers and engineers to build the Editr personalization algorithms that were driven by visual, user-generated curation of home and fashion inspiration.
• Worked directly with senior leadership of VOGUE and Dwell to prototype and beta launch MyTablo, a modern-day digital archive for iconic print magazines.
• Founding member of the Environments Collaborative team at Stanford d.school, where we pioneered the blueprint for Human-Centered Design (HCD) - focused design schools worldwide.

WORK EXPERIENCE

• Inaugural member of the Innovation Strategy team and in-house design expert, leading UX omnichannel prototyping for new ventures from seed to scale. Led and mentored cross-functional teams through 0-1 design strategy, including the creative direction for Old Navy’s key initiative.
  
• Led a cross-functional team to pioneer the Old Navy Imagine Lab store concept, a fully modular, high-touch environment that accelerated product prototyping and testing.
  
• Orchestrated the early design research and prototyping with a cross-functional team, culminating in a robust fit solution projected to save the company over $120M by reducing returns and improving retention.
  
• Curated the foundational UX of the inclusive Bodequality line in North America, catapulting Old Navy to the forefront of the plus-size market.

• Catalyzed the development of Scout, a digital platform to support youth mental health, as a vital contribution of Sutter Health's service offerings.
  
• Conducted comprehensive design research, communications, and strategic planning projects, enhancing patient journey experiences.
  
• Collaborated with senior stakeholders in ensuring the priorities of their health system were being supported.
  

• Transformed the way users express personal style for home and fashion. Leveraged computer vision technology and machine learning to serve up relevant shoppable product matches.
  
• Managed a team of 6 globally-located engineers and designers.
  
• Secured investments and fostered partnerships.
  

• Built white-label SaaS product, seamlessly unleashing physical pages of a print magazine (in digital form), for people to annotate, tag, clip, and remix.
  
• Managed a team of 4 globally-located engineers and designers.
  
• Fostered partnerships with senior leadership of VOGUE and Dwell to prototype and beta launch MyTablo.
  

EDUCATION 

• MA Curatorial Studies, Center for Curatorial Studies, Bard College, Annandale-on-Hudson, NY
  
• BFA, Mount Allison University, Sackville, NB, Canada
  

PROFESSIONAL DEVELOPMENT

CONSULTING WORK

SOFTWARE

AWARDS

TEACHING | MENTORSHIP | VOLUNTEER