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 ︎︎︎About
 ︎︎︎LinkedIn
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Hello!
Take a peek
at a selection
of my UX Design
& Strategy work.



Hello!
Take a peek at a selection
of my UX Design
& Strategy work.


Editr
Head of Design + Co-Founder | Startup
(2016–2018)

Shop your mood.

Editr was a venture-backed shopping platform that used AI to create personalized experiences. It let users act as fashion editors, building shoppable mood boards styled like magazine spreads. Powered by visual prediction and machine learning, Editr refined recommendations over time, offering fresh matches from over 2,000 brands and retailers.

The Challenge

Finding fashion and home products online often feels overwhelming. How could we empower users to create their own personalized shopping experiences, supported by AI? Inspired by insights from our work with Vogue, we knew users wanted a story—not just images. Editr turned every shopper into a storyteller, crafting their own style narrative.

The Solution

We built Editr to combine computer vision and machine learning, ensuring fresh, curated product recommendations. The platform evolved continuously, learning from user behavior to make shopping smarter and more intuitive.

My Role

As Co-Founder and Head of Design, I led product development, UX strategy, and engineering team management. My goal was to create a seamless, innovative experience that combined personalization with creativity.


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Final UI for Beta






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Introduction Video of Editr


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Early Design Research & Prototyping
 


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Future Concepts for Testing 2.0